Stop losing paid roofing leads because nobody replied fast enough.
RoofLead texts every new form submission in under 60 seconds, asks the right qualification questions, then gives you a scored summary so you know who to call first.
View product previewNext lead to call
Sarah Martinez
AI summary
Hail damage after last night's storm. Water is actively leaking into a bedroom. Homeowner wants an inspection today.
SMS intake
Just now<60s
first reply
24/7
lead intake
Hot
priority score
The Missed-Lead Problem
Roofers do not lose leads because they are bad at roofing. They lose them because they reply too late.
When a homeowner fills out your form at 7 PM after a hailstorm, they're also filling out your competitor's form. The roofer who responds first usually owns the conversation.
You're on a roof. In a truck. Managing your crew. You're not watching your email. RoofLead is.
5-47 hrs
Average roofer response time to a web form submission
80%
Drop in lead qualification odds if you wait more than 5 minutes
$4,200
Gross profit from one recovered job at average margins
Product Proof
The dashboard answers the question that matters: who should I call first?
RoofLead turns a vague form submission into an owner-ready snapshot: what happened, how urgent it is, whether they own the home, and what to do next.
Know who is urgent
Hot, warm, and cold scores keep the best leads at the top.
See the whole intake
Review the AI conversation before you call the homeowner.
Act from one screen
Call or take over by SMS without hunting through email.
Lead Detail
Sarah Martinez
AI Summary
Hail damage after last night's storm. Water is actively leaking into a bedroom. Homeowner wants an inspection as soon as possible and is ready for a repair estimate.
Address
1238 Laurel St, San Diego
Urgency
Emergency leak, today if possible
Homeowner
Yes
SMS Conversation
4 min intakeSuggested Action
Call first. Active leak plus homeowner status makes this a high-priority repair lead.
Built For Real Lead Intake
Trust matters when AI is texting your customers.
RoofLead is designed around a narrow job: respond quickly, qualify carefully, and hand the owner a clean summary. The system includes the guardrails a roofing business needs before putting SMS intake in front of real homeowners.
SMS consent built in
Every RoofLead form includes opt-in language so homeowners know they are agreeing to receive lead qualification texts.
STOP handling
Opt-outs are handled automatically. When a homeowner replies STOP, messages stop and the opt-out is recorded.
Owner takeover
The AI handles intake, but the business owner can step in and send a manual SMS when a lead needs a human touch.
Secure account and billing
Authentication runs through Clerk, subscription checkout runs through Stripe, and dashboard data stays behind protected routes.
Pilot-ready, not overbuilt
RoofLead is already structured for live demos and early customers: test form, embeddable widget, protected dashboard, Stripe trial checkout, legal pages, owner notifications, lead summaries, and manual owner reply.
Where It Pays Off
Built for the moments where slow follow-up costs real money.
RoofLead is not trying to replace your crew, sales process, or CRM. It owns the most fragile part of the funnel: the first response and the first qualification pass.
Google Ads lead forms
Protect expensive clicks by starting the conversation before a competitor does.
After-hours emergencies
Handle evening leaks, storm damage, and urgent repair requests while your office is closed.
Storm season surges
Keep every new homeowner moving through intake when submissions spike at once.
Owner-operated teams
Give owners a clean summary instead of another inbox they have to babysit.
First response
Hours later or next morning
Under 60 seconds
Qualification
Manual call notes
AI asks urgency, ownership, timeline
Owner action
Dig through email and texts
Hot score, summary, call action
After-hours coverage
Missed or delayed
24/7 SMS intake
Best fit: owner-operated roofing companies that spend money on web leads and need a faster first response without hiring a full-time coordinator.
How It Works
A simple intake workflow that keeps the owner in control.
Set it up once. Every qualified web lead gets a fast response, a consistent intake path, and a clear owner handoff.
Connect your lead form
Use the RoofLead test form or add the embeddable widget to your existing website.
AI qualifies by SMS
The assistant replies fast, asks about damage, urgency, ownership, and timeline, then records the conversation.
You get the next action
RoofLead scores the lead and sends you a summary so you can call the best opportunity first.
Pricing
Simple enough to decide today. Valuable enough to pay for itself with one recovered job.
Start with a 14-day free trial. Enter your card to activate the trial, cancel before day 14, and pay nothing.
Starter
For owner-operated roofing companies that need every web lead answered fast.
14 days free, card required
What happens during trial
Card required
Stripe stores billing details securely and starts the paid subscription only after the trial ends.
Cancel anytime
Cancel before day 14 from the billing portal and you will not be charged.
Need more than 200 conversations/month? Book a pilot setup conversation.
FAQ
Questions roofers ask before trusting AI with lead intake.
Clear answers beat clever copy. These are the operational concerns that matter before putting SMS automation in front of real leads.
Ready For The Next Lead?
Give every roofing lead a fast, professional first response.
Set up RoofLead once. The next form submission gets an instant SMS intake, a clean summary, and a clear owner action.
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